About Vaam agents

Vaam agents find potential prospects from LinkedIn posts and people searches, then add the right people to a sequence. Use an agent when you want a steady flow of relevant prospects without repeatedly searching for and adding them yourself.

An agent brings together three choices:

• Where to look, such as people engaging with a LinkedIn post or appearing in a LinkedIn search.
• Who to include, based on connection degree and, optionally, your audience.
• What happens next, including which sequence to use and whether you want to approve each prospect first.

Before you create an agent

Connect and authenticate your LinkedIn account in Vaam. Agents need an authenticated LinkedIn connection to find prospects from the source you choose.

Prepare an active sequence for the prospects the agent will find. Template and paused sequences cannot be selected. Check that the sequence’s messages, sender, schedule, and other settings are ready before connecting it to an agent.

You may also want to define your standard audience in Vaam. It can include an audience description, job titles, geography, company size, industries, industry exclusions, and other exclusions.

Choose an agent type

Choose the source that best matches how you find prospects. The following types are available to all accounts:

• Company Post agent: Find people who comment on or react to posts from a company page.
• Profile Posts agent: Find people who engage with posts from a person’s profile.
• LinkedIn Search agent: Find people from a regular LinkedIn people search.

The Create Agent dialog shows every type your account can use. If you see a type that is not described here, it may still be in test, and your Vaam representative can explain it.

Set up an agent

1. Go to Agents in Vaam.
2. Click Create Agent.
3. Choose an agent type and click Next.
4. Enter a name that helps your team recognize the source and purpose.
5. Select the target sequence. Prospects accepted by the agent will be added to this sequence.
6. Choose which LinkedIn connection degrees to include. Select All connections if you do not want to filter by connection degree. If you select specific degrees, prospects without connection-degree information are skipped.
7. Turn on Require approval if you want to review each prospect before they are added to the sequence.
8. Complete the settings for the selected agent type and click Next.
9. Use your standard audience or customize it for this agent.
10. Review your choices and click Create Agent.

New agents start as active.

Match prospects to your audience

Audience matching helps an agent focus on prospects who fit your sales motion. You can:

• Use your account’s standard audience.
• Customize the audience, titles, geography, company size, industries, industry exclusions, and other exclusions for one agent.
• Run without audience matching if your account does not have a standard audience configured.

An audience is optional. The audience check runs only when the agent has an audience. When the agent has no audience, every prospect it finds passes the check and continues to the next step, after the connection-degree filter.

The agent’s discovery method and audience work together. For example, a Company Post agent can find everyone who engaged with a post, then keep only the people who match the audience you want to reach.

Use connection degree for a simple LinkedIn relationship filter. Use audience matching when you also care about factors such as role, location, or company profile.

Add a prospect the agent skipped

Prospects who do not match your audience go to the agent’s Rejected tab. If you disagree with the agent, choose Add to sequence beside the prospect. You can also use this action for a prospect you rejected during approval. Vaam asks why you want to add the prospect and records your reason with that decision.

The action is available only for prospects rejected by the audience check or by you during approval. It is not available for prospects skipped for another reason, such as a connection-degree filter or an existing sequence, or for prospects marked Error.

When the agent uses audience matching, prospects you rejected yourself stay on the Accepted tab because the agent still judged them a match. Prospects the audience check rejects appear on the Rejected tab.

Approve prospects before outreach

Require approval controls whether a discovered prospect can enter the target sequence immediately. It is off for a new agent until you turn it on.

• When approval is off, prospects who pass the agent’s checks are added to the target sequence automatically.
• For Company Post and Profile Posts agents with approval on, open the agent and review Pending Approvals. Select one or more prospects, then choose Approve or Reject.
• For a LinkedIn Search agent with approval on, open the agent’s Accepted tab. Use the approve or reject action on each prospect marked Awaiting approval.

Approved prospects are added to the sequence; rejected prospects are not.

This is prospect approval, not message approval. Approving a prospect allows that person to enter the sequence; it does not ask you to approve every message the sequence sends.

Turn approval on while testing a new source or audience. Once the results are consistently relevant, you can turn it off for a more automated workflow.

LinkedIn Search agents and agents that use audience matching group their prospects into Accepted, Pending, and Rejected tabs. An Errors tab appears when a prospect could not be processed. Each tab shows the number of prospects in that group. A long list shows a Load more button for the older prospects. Other agents show one list of their prospects.

What each tab means

When an agent finds a prospect from a LinkedIn search or post, Vaam only has the basics at first: name, headline, and photo. The Company column stays empty and the prospect shows Waiting for profile details until Vaam loads the rest of their profile.

• Pending holds every prospect Vaam is still working on, in two steps:
  1. Waiting for profile details: Vaam opens the prospect’s full LinkedIn profile to load their company, role, industry, and company size. This happens through your connected LinkedIn account and your agent’s automation, a few profiles at a time, with human-like pacing to keep your account safe. A batch of prospects can take minutes to hours to finish loading, and this activity shares your daily LinkedIn limit with your outreach. If your LinkedIn account is not connected, or the agent is paused, prospects stay in this state.
  2. Waiting for audience check / Checking audience: once the profile details load, Vaam compares the prospect to your agent’s audience settings, such as company size, location, industry, and job titles. An agent without an audience passes the prospect on directly.
• Accepted holds prospects that matched your audience, and every prospect an agent without an audience found. They are added to the sequence, unless the agent requires approval, in which case they wait for your decision.
• Rejected holds prospects that did not match your audience. An agent without an audience does not reject prospects here.
• Errors holds prospects that could not be processed.

Manage an agent

Open an agent and choose Edit to change its name, audience settings, approval setting, or status.

• Active agents continue finding and processing prospects.
• Paused agents stop running until you make them active again.

Your plan includes up to 3 active agents at a time. Pause one to free a slot. See Plans and pricing.

An existing agent’s type, source, and target sequence are shown for reference and cannot be changed. Create a new agent if you need a different source, type, or sequence.

Review the prospects and results for an agent regularly, especially after changing its audience, connection-degree filter, engagement types, monitoring period, or approval setting.