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Tracked Links

Tracked links show when prospects click links in your email and LinkedIn sequences. Use this data to measure engagement and trigger follow-up actions based on clicks.

Section titled “What are tracked links?”

A tracked link is a link in a sequence that records when a prospect clicks it. You can use the click data to:

  • Measure engagement: See which prospects engage with your content.
  • Trigger conditional actions: Send different follow-up messages based on whether a prospect clicked the link.
  • Improve your sequences: Use click data to understand which content interests prospects.
Section titled “How tracked links work”

Vaam converts a tracked link into a special tracking URL, such as https://vaam.link/your-link-name. When a prospect clicks it:

  1. Vaam records the click and timing information.
  2. Vaam redirects the prospect to your intended destination.
  3. The click data becomes available for conditional sequence logic.
  4. You can view engagement analytics in your settings.

Prospects see a normal link and follow it as usual.

Section titled “Add links to your sequences”

In the message editor

Section titled “In the message editor”

When creating an email or LinkedIn sequence step, add a tracked link in the message editor:

  1. Write your message in the email or LinkedIn message field.
  2. Click the link button (🔗) in the editor toolbar.
  3. Choose an existing link from your saved links, or select Create new link.
  4. If you create a new link:
    • Enter a short, memorable name (slug) for your link.
    • Enter the destination URL where prospects should go.
    • Optionally add custom link text for rich text emails.
  5. Click Add link to insert it into your message.

Vaam embeds the link in your message and tracks its engagement.

Section titled “Create links from scratch”

You can also create and manage links outside your sequences:

  1. Go to Settings → Outreach → Tracked Links.
  2. Click Create link.
  3. Enter your link details:
    • Slug: A short, memorable identifier, such as “demo-video” or “pricing-page”.
    • URL: The full destination URL where prospects should go.
  4. Click Add link to save.

Created links are available in any sequence.

Section titled “Manage your tracked links”
Section titled “View all links”

To see your tracked links and their performance:

  1. Go to Settings → Outreach → Tracked Links.
  2. Review the links table, which shows:
    • Slug: Your link identifier.
    • Link: The destination URL.
    • Status: Whether the link is Active or Archived.
    • Clicks: The total number of clicks.
Section titled “Archive links”

You can archive links that you no longer want to use in new sequences. You can archive links only from the Settings page, not from the sequence editor.

To archive a link:

  1. Go to Settings → Outreach → Tracked Links.
  2. Find the link you want to archive.
  3. Click the Archive button next to the link.
  4. The link status changes to Archived.

Archived links:

  • Do not appear in the link selection dropdown when you create new sequences.
  • Continue to work in existing sequences that already use them.
  • Can be unarchived later if needed.
Section titled “Use link clicks for conditional logic”

Create conditional sequences based on whether prospects click your links.

Section titled “Set up link-based conditions”
  1. Add a tracked link to an email or LinkedIn message step.
  2. Add a conditional step after the step that contains the link.
  3. Set the condition type to Link Clicked.
  4. Configure the paths:
    • If clicked: What should happen if the prospect clicks your link.
    • If not clicked: What should happen if the prospect does not click.