Review form results

Open a form from Forms to see who submitted it, what they answered, and where prospects dropped off.

Form analytics

Review these results:

Total opens.
Starts.
Submissions.
Prospects who left before submitting.
Completion rate.
Drop-off by step.
Answer distribution for select questions.

Use these results to improve the form. If many prospects leave on the same question, it may be unclear, too sensitive, or too much work.

Prospect history

When a form is connected to a prospect, Vaam can show the form activity in the prospect’s history. This shows the prospect’s full journey across messages, videos, links, and forms.

For example, you may see that a prospect:

Opened a sequence message.
Watched a video.
Opened a form.
Submitted the form.

Sequence reporting

For forms used in sequences, Vaam can show these funnel counts alongside other sequence engagement:

Opened.
Started.
Submitted.
Left before submitting.

Use these counts to compare forms across different messages or audiences.

HubSpot signals

If your HubSpot integration is connected, Vaam can send a form-submitted signal to HubSpot for matched contacts. You can use that signal for alerts, lead scoring, routing, or workflow triggers.

By default, Vaam sends a redacted answer summary. Full answers are sent only when the form is configured to sync full answers.

Data handling

Full answers are stored with the form submission. They are not added to public video activity logs.

Timeline summaries stay compact. They show your team that a form was submitted without exposing every answer in every place.