Company Post agent
A Company Post agent watches posts from a LinkedIn company page and finds people who comment or react. Use it to turn engagement around your company, a partner, a customer, or another relevant brand into timely outreach.
Use a Company Post agent to
Section titled “Use a Company Post agent to”- Following up with people who engage with your company’s content.
- Finding prospects around a partner announcement or industry event.
- Reaching people who show interest in a competitor or another relevant company.
- Building a consistent flow of warm prospects from organic LinkedIn activity.
Before you start
Section titled “Before you start”Have these ready:
- The LinkedIn company page URL or its page name from the URL.
- An active, non-template sequence that is ready for new prospects.
- A decision about whether comments, reactions, or both show enough intent for your outreach.
- Your standard audience, or a custom audience for this agent.
Set up a Company Post agent
Section titled “Set up a Company Post agent”- Go to Agents, click Create Agent, and select Company Post.
- Enter an agent name and select the target sequence.
- Choose which connection degrees to include, or select All connections.
- Turn on Require approval if you want to review prospects before they enter the sequence.
- Paste the LinkedIn company page URL, or enter the company page name from the URL.
- Under Engagement Types, select Commented, Reacted, or both.
- Choose how long Vaam should monitor each post for new engagement.
- Click Next, then use your standard audience or customize it for this agent.
- Click Create Agent.
What happens next
Section titled “What happens next”The agent monitors posts from the selected company page for the chosen period. It finds people with the engagement types you selected, applies your connection degree and audience choices, and then either adds matching prospects to the sequence or holds them for approval.
People who work at the monitored company
Section titled “People who work at the monitored company”Vaam skips people who appear to work at the company page you monitor. Employees often engage with their own company’s posts, and they are rarely the people you want to reach. This runs automatically. You cannot turn it off.
Vaam checks twice. The checks favor keeping a real prospect over removing every employee, so some employees can pass.
- When Vaam finds the engagement, it reads the person’s LinkedIn headline. It skips the person only when the headline names the company directly after a word such as “at”, “hos” or “på”, and the company ends that part of the headline. For example, it skips “Account Executive at Acme”. A headline that only mentions the company is not enough. A headline that names the company on its own, such as “CTO | Acme”, is also not enough. That text can describe a sponsor or a topic list, so Vaam lets the person through. “Sales Director for Acme” also comes through for the same reason. A headline that marks the role as past also comes through. Vaam looks for a word such as “Former”, “Ex-”, “Previously”, “Tidigare” or “F.d.” earlier in the same part of the headline, and for a date range in front of the role, such as “2020 to 2022 Head of Sales at Acme” or “Jan 2020 - Dec 2022 Head of Sales at Acme”. Vaam reads the two years, not the month names, so the month can use any language. The words “at”, “hos” and “på” are the only words Vaam reads as employment. The years must use ordinary digits. A single year is not a date range. A role that ended without one of these signs still reads as current.
- When Vaam collects more profile data, it checks the person’s current employer on LinkedIn. This catches employees that the headline check missed. It counts only a role that LinkedIn still shows as ongoing, and it reads the dates in the language LinkedIn served. Vaam understands English, Swedish, Danish, Norwegian, German, French, Spanish, Italian, Dutch and Finnish, plus the Chinese and Japanese forms. In any other language, it cannot tell an ongoing role from one that ended. It does nothing, and the person stays a prospect.
Vaam matches the company by the name in its LinkedIn page address, such as “north-star-group”. It reads every word of that address as part of the name, so someone at “North Star Ltd” is a different company and comes through. Vaam does accept one company form on top of the full name, so “North Star Group AB” and “North Star Group Ltd” both count as the monitored company. The page address does not say which form is correct. Rejecting all forms would let through common headlines such as “Säljare på Acme AB”.
If you monitor your own company page, expect most colleagues to be left out. Some will still come through. Remove them from the sequence as usual.
- Start with comments for a stronger sign of interest. Add reactions for a larger pool of prospects.
- Use prospect approval when testing a company page whose audience is broad or unfamiliar.
- Match the sequence message to the reason people engaged. A relevant follow-up feels more natural than a generic pitch.
- A longer monitoring period can capture late engagement. A shorter period keeps outreach closer to the original post.
You can edit the engagement types, monitoring period, audience settings, approval setting, and active or paused status later. The company source, agent type, and target sequence are read-only. Create a new agent to change them.