Company Post agent

A Company Post agent watches posts from a LinkedIn company page and finds people who comment or react. Use it to turn engagement around your company, a partner, a customer, or another relevant brand into timely outreach.

What it is good for

Following up with people who engage with your company’s content.
Finding prospects around a partner announcement or industry event.
Reaching people who show interest in a competitor or another relevant company.
Building a consistent flow of warm prospects from organic LinkedIn activity.

Before you start

Have these ready:

The LinkedIn company page URL or its page name from the URL.
An active, non-template sequence that is ready for new prospects.
A decision about whether comments, reactions, or both show enough intent for your outreach.
Your standard audience, or a custom audience for this agent.

Set up a Company Post agent

Go to Agents, click Create Agent, and select Company Post.
Enter an agent name and select the target sequence.
Choose which connection degrees to include, or select All connections.
Turn on Require approval if you want to review prospects before they enter the sequence.
Paste the LinkedIn company page URL, or enter the company page name from the URL.
Under Engagement Types, select Commented, Reacted, or both.
Choose how long Vaam should monitor each post for new engagement.
Click Next, then use your standard audience or customize it for this agent.
Click Create Agent.

What happens next

The agent monitors posts from the selected company page for the chosen period. It finds people with the engagement types you selected, applies your connection-degree and audience choices, and then either adds matching prospects to the sequence or holds them for approval.

People who work at the monitored company

Vaam skips people who appear to work at the company page you monitor. Employees engage with their own company’s posts often, and they are rarely the people you want to reach. This runs automatically, and there is no setting to turn it off.

Vaam checks twice, and the check is careful on purpose. Vaam would rather let an employee through than drop a real prospect, so both checks let some employees pass.

When Vaam finds the engagement, it reads the person’s LinkedIn headline. It skips the person only when the headline names the company directly after a word like “at”, “hos” or “på”, and the company ends that part of the headline — for example “Account Executive at Acme”. A headline that only mentions the company is not enough. Neither is a headline that names the company on its own, such as “CTO | Acme”: that reads the same as a sponsor or a topic list, so Vaam lets the person through. “Sales Director for Acme” also comes through, for the same reason. A headline that marks the role as a past one also comes through: Vaam looks for a word such as “Former”, “Ex-”, “Previously”, “Tidigare” or “F.d.” earlier in the same part of the headline, and for a date range in front of the role, as in “2020–2022 Head of Sales at Acme” or “Jan 2020 - Dec 2022 Head of Sales at Acme”. Vaam reads the two years, not the month names, so the month may be written in any language. The words “at”, “hos” and “på” are the only ones Vaam reads as employment, and the years must be written in ordinary digits. A single year is not a date range, and a role that ended but carries no such sign still reads as a current one.
When Vaam collects more profile data, it checks the person’s current employer on LinkedIn. This is the check that catches the employees the headline check let through. It only counts a role that LinkedIn still shows as ongoing, and it reads the dates in the language LinkedIn served. Vaam understands English, Swedish, Danish, Norwegian, German, French, Spanish, Italian, Dutch and Finnish, and the Chinese and Japanese forms. In any other language it cannot tell an ongoing role from one that ended, so it does nothing and the person stays a prospect.

Vaam matches the company by the name in its LinkedIn page address, such as “north-star-group”. It reads every word of that address as part of the name, so someone at “North Star Ltd” is a different company and comes through. Vaam does accept one company form on top of the full name, so “North Star Group AB” and “North Star Group Ltd” both count as the monitored company. The page address does not say which form is correct, and rejecting all forms would let through common headlines such as “Säljare på Acme AB”.

If you monitor your own company page to find people who engage with your content, expect most of your colleagues to be left out. Some will still come through, and you can remove them from the sequence as usual.

Tips

Start with comments if you want a stronger sign of interest. Add reactions if you want a larger pool of prospects.
Use prospect approval when testing a company page whose audience is broad or unfamiliar.
Match the sequence message to the reason people engaged. A relevant follow-up feels more natural than a generic pitch.
A longer monitoring period can capture late engagement, while a shorter period keeps outreach closer to the original post.

You can edit the engagement types, monitoring period, audience settings, approval setting, and active or paused status later. The company source, agent type, and target sequence are read-only; create a new agent to change them.