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What happens when an email bounces

When an email you send through Vaam hard bounces, the receiving mail server permanently rejects it because the address does not exist or cannot receive mail. Vaam detects the bounce and stops that step.

  • Vaam pauses the prospect’s current step. It sends no further emails until you take action.
  • Vaam adds a review task titled Email bounced to your task list. The task includes the exact address that failed.
  • The bounce appears on the prospect’s timeline, so you can see why outreach stopped.

Other prospects in the sequence continue as normal.

Open the prospect’s Review task. You have two options:

  1. Fix the address: Enter a corrected email address and confirm. Vaam updates the prospect and resumes the sequence from where it stopped.
  2. Stop or skip: Skip the current step so the sequence continues with the next step, or cancel the prospect’s sequence to stop outreach.

[!WARNING] You can resume with the address that bounced, but it will most likely bounce again. Repeated bounces hurt your sender reputation, so do this only if you have a specific reason to believe the original failure was temporary.

This is the most common cause. Correct the typo in the review dialog and confirm. The sequence continues from the paused step.

The mailbox was deleted, so every send bounces. Remove the contact from the sequence and reach out through a different contact or channel.

Sometimes a recipient’s mail server rejects valid mail. If you are confident the failure was temporary, you can resume with the same address. Check the address first.